- I included the coach logo and made it large and in the top third of the ad to ensure it was eye-catching, and connotes the importance of the brand
- I used cursive and serif fonts to connote sophistication and elegance
- I used a close-up shot of the bottle to ensure it was the central focal point of the advert
- I added the sticker feature at the bottom to imitate the perfume scent samples that can often be found in perfume ads in magazines.
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