NEA Preparation

NEA PREP

Initial Ideas

Song choice

The brief states that we are to make a music video for an indie/alternative song. The song I have chosen is 'Can Time Move Faster?' by singer-songwriter Cat Burns. The song follows a young woman struggling with her mental health after experiencing a traumatic experience/ loss, as she wishes that time could move faster and that she could skip to the future when she is healed and doing better. The video will depict her moving through the days as she tries to find ways to occupy herself, and not to fall apart

Shot ideas

• messy teen bedroom in early morning, mc is seen lying on bed in fetal position, shots of items around the room as the song's intro builds up and then a shot of feet landing on the floor and walking away as she gets out of bed
• multiple quick shots of mc in bathroom brushing teeth, washing face, etc -  she looks in mirror sadly for longer clip
• shots of her house - out the window, dripping tap, dirty dish pile, messy bedroom floor
• shots of mc trying to occupy herself all day; some are active (reading, playing chess alone, yoga stretching, washing dishes, playing with dog), some are more idle and slow ( laying on floor, staring in mirror, watching tv on sofa) to signify the ups and downs of her mental healing process
• moments of irritation amplified, eg cereal box empty, open fridge and see its almost empty no more hand soap, spill food on clothes, to show stress build up and anxiety
• multiple consecutive clips of mc on sofa in different positions to show her boredom and how long she is there

Research

Label

• The brief states that we should create a fictional artist signed to the label Domino Recording Company
• DRC is an independent record label based in London, founded in 1993
• It is known for its indie alternative artists, such as the Arctic Monkeys

Target audience

• The brief states that the video's target audience should be 'a primarily 16-25 year old middle and up market audience of people who like to be engaged.'
  
• To engage this audience, I am going to create an artist in her early twenties (20-23) so that she can engage the entire audience range; teen viewers could look up to her, whilst young adults could relate to her
• The video and song will be fast-paced and engaging to reflect the interests of the younger generation
• The themes and meaning behind the song, however, are more serious and cover topics such as grief and depression
• mental health is a prominent issue among young people in this generation - In 2023, approximately 1 in 5 (roughly 21–23%) young people aged 17–25 in England had a probable mental disorder, according to NHS England Digital
• by including issues that will resonate with the target issues